American Hartford Gold Review 2023: Legit Gold Dealer?

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Table of Contents

Most Personalized Gold IRA


Important Notice!

American Hartford Gold

1755 Wilshire Blvd 11th floor,
Los Angeles, CA 90025

Products Available:

American Hartford Gold Reviews

In terms of online reputation, American Hartford Gold excels. Disgruntled clients can easily go online in today’s digital age and post bad reviews all over the internet.

But we’re pleased to inform that American Hartford Gold has received extremely good feedback.

American Hartford Gold BBB Ratings & Reviews

Here is an example of the company’s BBB and BCA ratings, along with client testimonials from other well-known watchdog websites.

  • The BBB website for American Hartford Gold has 502 reviews, perhaps the most we’ve seen of a gold IRA company. The aggregate rating from these reviews is 4.91 out of 5 stars, and close to no bad feedback
  • They have also received an AA rating from the Business Consumer Alliance, with AAA being the highest, and according to 8 user evaluations, they have a website rating of 5 out of 5
  • Based on 701 reviews, their profile on ConsumerAffairs has a rating of 4.7 out of 5 stars. The 3-star accommodations and lower appear to be scarce, from what we can tell.
  • Perhaps the most eye-catching profile is seen on TrustPilot, where American Hartford Gold has 1,159 reviews and a rating of 4.9 out of 5

When we said there would be a lot of input, we weren’t joking. 91% of the reviews here have five stars, while only 8% have four.

American Hartford Gold Reviews On TrustPilot

James Sanders


Non Solicitation

I talked with Rob a couple times now and also with one of his associates. Both are very knowledgeable, helpful and polite. Very, very professional. I did not feel any pressure, both made me feel comfortable in our conversations. If/when I ‘m in the market to buy precious metals I will definitely get in contact with them. I gave (encouraged) Rob to give me a follow up call in a few weeks. I do not feel badgered or pressured in any way talking with either of these gentlemen.

Reviewed on: Aug 20, 2023

Martin A.


5 Star Professionals

Very friendly, highly organized and knowledgeable. The four professionals I worked with worked fantastically as a team. Very smooth and they gave me great confidence.

Reviewed on: July 31, 2023

American Hartford Gold Complaints

Making your negative feedback appear positive is difficult, but American Hartford Gold succeeds with that. Overall, there have been 24 complaints about American Hartford Gold that have been resolved in the last three years, so the company isn’t entirely without problems.

The majority of these grievances do, however, have some characteristics. Rather than the client feeling taken advantage of or treated unfairly, they were the product of a misunderstanding.

Similarly, American Hartford is prompt in its pleasant responses, even to complaints that would seem unworthy of filing a lawsuit.

According to BCA, three complaints had a 100% satisfaction score, which indicates that the issue had been satisfactorily remedied.

If you’re ready to take action

American Hartford Gold Introduction

American Hartford Gold stands out among other gold IRA companies with its unique approach. Unlike some companies that may feel impersonal as they grow, American Hartford maintains a familiar atmosphere.

While other companies may omit key personnel information, American Hartford Gold goes the extra mile by introducing its team members on their website. You can easily see who will be assisting you with your retirement account or handling the metal brokerage.

In a single photo, the employees and company’s top brass are gathered together, creating a sense of unity. The inclusion of a dog also adds to the friendly and welcoming vibe.

This picture sets the tone for a customer experience that everyone can enjoy. Despite its size, American Hartford Gold operates as a family-run business, putting you at the forefront.

With this brief introduction, let’s now take a closer look at the company.

What Is American Hartford Gold?

American Hartford Gold is a gold IRA company that stands out due to the experience of its founders.

Scott Gerlis, the President, comes from a family with a background in numismatics and coin collecting, which greatly influences how the company treats its products.

Gerlis’ claims of being a coin aficionado are validated as we examine the inventory. In addition to managing American Hartford, Gerlis is also involved in real estate and retail.

The CEO, Sanford Mann, has a more traditional finance background, previously working as an economist in New York.

Despite being in business since 2016, this California-based company has processed over $1 billion in transactions, which is evident from the numerous reviews they have compared to their competitors.

American Hartford Gold Celebrity Endorsements

With the help of major endorsement arrangements, American Hartford Gold has gained the support of influential conservatives.

These well-known individuals, who openly endorse our business to their audience, include commentator and TV host Bill O’Reilly, politician and attorney Rudy Giuliani, and reality television celebrity Rick Harrison.

These recommendations demonstrate the confidence and authority that American Hartford Gold has built up over time.

Additionally, the company is also ranked #1 for Inc 5000 in the Precious Metals Vertical.

Gold IRA Fees

American Hartford Gold is known for its transparent fee structure. However, it’s worth mentioning that there is a lack of markup, which is a common practice among precious metal IRA brokers who do not list product prices.

We would still be interested in seeing prices based only on the overall quality and diversity of the company’s merchandise. Aside from product pricing, the annual fees are:

A fairly competitive fee structure overall. Additionally, American Hartford demonstrates that annual fees for custody and storage rarely go over $180.

American Hartford Gold Investment Minimums

Here are the transaction minimums for a Gold IRA and regular cash purchases at American Hartford Gold:

Investment Minimums Gold IRA

$10,000 investment minimum for gold & silver IRAs

Investment Minimums Cash Deals

$5,000 investment minimum for cash purchases

If you’re ready to take action

What About Storage?

American Hartford offers a buyback program that is not completely unrestricted, but it has received positive customer feedback. Each buyback request is evaluated individually, and they provide free shipping and insurance, which is unique.

Additionally, they have interesting promotions. One popular promotion offers a free silver coin to those who register on their website, and in some cases, customers can receive up to $1,500 in free silver.

Depending on the order amount, customers may also qualify for a free safe of varying sizes, with the largest one valued at $699. In summary, they offer free storage as well.

With that said, let’s take a look at American Hartford Gold’s precious metals inventory next.


Promotions And Buyback Program

While American Hartford’s buyback program isn’t a no-questions-asked one, it can’t be that horrible based on customer reviews. A good buyback program doesn’t harm. They inform us that each buyback request is evaluated on an individual basis. Additionally, they provide their customers with free delivery and insurance, which is unusual.

Additionally, their promotions are fairly creative. The one with offers silver, specifically a free silver coin supplied to individuals who join up on the website, seems to be most appealing to customers. Or, in some circumstances, even up to $1,500 in free silver.

Customers may also be eligible to receive a free safe of varied sizes, with the largest safe having a value of $699, depending on how much they order. So, in other words, free storage.

With that said, let’s take a look at American Hartford Gold’s precious metals inventory next.

Gold And Silver Inventory

American Hartford offers a variety of precious metal options for opening an IRA, including gold and silver. While their primary focus is on gold and silver IRAs, it is important to note that they also provide platinum and palladium options, despite the lack of mention on their website.

Rest assured that all four metals can be placed in their IRA. With a wide range of product choices, purchasing precious metals from American Hartford should be a straightforward process.


We were serious when we said that Gerlis lives up to his reputation as a numismatist. When compared to most rivals, the coin variety alone is more varied, and each product is explained in rather intricate depth.

We carry staples including American Buffalos, Canadian Gold Maple Leafs, American Gold Eagles in four denominations, and Austrian Gold Philharmonics.

The coin lists then become increasingly unusual. gold coins from the 18th and 19th centuries, the American Olympic Commemorative from 1984, numerous modern coins qualifying for the IRA with nature themes from Canada and Australia, etc.

Despite the fact that the list has a few prominent IRA-eligible outliers, we don’t really want to criticize the company given the general strength of their ranking.

The Sunshine Mint 1oz and the Valcambi CombiBar are the only gold bars that are being offered. Not the most diverse option, but it should still satisfy the majority, especially given how well-liked the CombiBar is.


Have you ever questioned what was in a bullion seller’s website’s “junk silver” category while browsing it? You won’t have any problems though because American Hartford took the time to organize these silver coins, which are very valuable but not IRA-eligible.

Additionally catering to numismatists, there is a whole section devoted to coins from before 1964. American Hartford also delivers when it comes to investment-grade denominations.

There are also Australian and Canadian wildlife silver coins, American Silver Eagles, and Silver Maple Leafs from Canada. They have silver coins in their collection that weigh between 1oz and 5oz.

Even if American Hartford’s gold offering is very powerful, the silver one outperforms it. Along with a larger assortment of coins, there are many lovely rounds and possibilities for people who are interested in silver bars.

But when it comes to the mint of issuance for silver bars, there appears to be some inventory dependence.

If you’re ready to take action

How To Open An IRA With American Hartford Gold

You can open a gold or silver self-directed retirement account through American Hartford, as we previously mentioned. Most businesses in this industry follow a similar procedure for opening a gold IRA.

There will be some differences, such as some businesses boasting of quick turnaround times, but overall it’s the same. There are 4 simple steps:

The ability to work with pleasant and helpful people is one of the pillars of all businesses in this industry, and American Hartford Gold is no exception.

Regardless of the customer’s prior investment experience, every reviewer compliments the staff’ behavior and ease of working with them.

While the organization does not “officially” provide investing advice, you may anticipate that for as long as your new IRA is active, its representatives will be ready to help you with any decisions you might need assistance with.

Plus, the custodian will handle the back end and handle the paperwork along with the storage facility.

If you’re ready to take action

American Hartford Gold Pros And Cons

To give you a quick overview, here are some pros and cons of American Hartford Gold:



Verdict: American Hartford Gold Review 2023

The verdict of our American Hartford Gold review 2023 is that the company lives up to being one of the best gold IRA companies in the industry despite its rather short time in business.

American Hartford Gold is a reliable gold IRA provider and bullion vendor. The company has maintained personalized customer support despite its significant growth. While there have been complaints, it is important to read them carefully, as they often result from quick triggers rather than company malpractice.

American Hartford has delivered billions of dollars worth of precious metals to numerous satisfied customers, which demonstrates its trustworthiness as a gold dealer.

Coin collectors and enthusiasts will find plenty of interest in the company’s inventory for precious metals IRAs. Overall, American Hartford Gold is one of the top companies in the industry with only a few downsides.

American Hartford Gold FAQ's

Lastly, here’s a summary of our American Hartford Gold review in an easy FAQ format.

Does American Hartford Gold sell precious metals without a gold IRA?

Yes, American Hartford Gold offers plenty of options for purchasing precious metal products that aren’t in an IRA.

What types of gold and silver does American Hartford Gold sell?

The company sells all types of gold and silver, ranging from bullion coins and bars to premium coins.

How will my gold and silver be stored?

Metals are delivered to your door or stored in a highly secure, non-government, risk-averse, fully insured depository.

Is there a buyback program? What is the criteria?

American Hartford Group encourages clients to contact them first if they wish to sell their metals. American Hartford Gold has a buyback commitment, and never charges any additional liquidation fees. Their clients enjoy a quick and simple 3-step liquidation process.

Are the values of the precious metals I buy for my IRA guaranteed?

No. Precious metals’ future value, like that of all assets, is uncertain and subject to a range of market factors. But we think your best bet to protect yourself against a stock market catastrophe, inflation, and the devaluation of the dollar is actual precious metals.

When will I be eligible for distributions from my gold IRA?

Usually between two and three weeks, but since every application is unique, the time required varies from case to case.

How long does it take to rollover a traditional IRA into a gold or silver IRA?

Usually between two and three weeks, but since every application is unique, the time required varies from case to case.

What is the advantage for customers to set up an IRA with a gold IRA company as opposed to going to the custodian and setting it up with them?

The IRA Processing Department of the gold IRA company will give the customers with excellent support and specialist account setting knowledge throughout the entire process. 95% of the paperwork is completed by them. Customers may rest easy knowing that any gold IRA firm mentioned on How To Invest Gold will keep them informed at every stage of the transfer procedure via daily calls or emails from the IRA Processing staff. Additionally, these businesses frequently offer lifetime account assistance.

American Hartford Gold Alternatives

If you want to further research and compare companies before deciding what Gold IRA provider to choose, we have reviewed and rated the best gold IRA companies of 2023

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